Internal Events Producer — San Francisco

Experiences
People Remember.

I produce internal events and communications programs that build culture, spark connection, and make employees proud to show up — from 50-person offsites to company-wide kickoffs.

"Danielle is an incredible storyteller who demonstrates a strong affinity for 'the customer.'"
— Asma Stephan, Head of Content / Samsara

10+
Years in tech comms
6
Brands built
250
Event tickets sold out
6.2K
Blog views, top piece
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About

Danielle Frider speaking on stage at a summit

Hi, I'm Danielle — a marketer, designer, historian, and quiet observer of the universe.

I grew up between Southern California and North Carolina. Today, I reside in not-so-sunny San Francisco. (I still say y'all.) I've lived in both Paris and Tel Aviv, and I travel as often as I can.

Over my career I've shaped employer brands, launched careers sites, produced events with thousands of attendees, and built communications programs at some of the most interesting companies in tech — Airtable, Samsara, Marqeta, WeWork, ironSource, and more.

Other interests include interior design, vintage cars, typography, cloud watching, and stargazing.

Internal Comms Events Employer Brand Content Strategy Graphic Design Copywriting
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Portfolio

Built In Best Places to Work
Employer Brand Jan 2023

Built In Best Places to Work — 4 Lists

Earned Marqeta placements including #1 SF Best Midsize Places to Work, #2 SF Best Places to Work, and top-10 nationally.

Read more →
AfroTech 2022
Events + DEI Nov 2022

Marqeta at AfroTech — 6 Years Strong

Chronicled Marqeta's six-year commitment to the premier tech and wealth-building platform for the Black community, rooted in community investment.

Read more →
Flexible First Policy
Internal Comms May 2022

Marqeta's Flexible First Future of Work

Communicated Marqeta's new hybrid work policy company-wide, centering employee autonomy and work-life balance.

Read more →
Samsara Careers
Brand Build Apr 2020

Samsara Careers Site — Built from Scratch

Partnered with the CEO and VP HR to define an EVP, directed photo and video shoots across four offices, and launched on Contentful.

Visit site →
Operating Fleets During COVID-19
Content Mar 2020

Operating Fleets During COVID-19

Fast-turn ghostwritten piece for a Sr. PMM. Top read on the Samsara blog for 6 weeks running — 6,200+ views.

Read more →
Samsara 2020 Kickoff
Events + Video Feb 2020

Samsara 2020 Kickoff Celebration Video

Repurposed event footage into an employee-shareable talent brand video. 2,700+ views, widely shared across personal networks.

Watch →
Shipping the Future Panel
Events Feb 2018

Shipping the Future Panel Series — Shyp

Organized a sold-out 250-ticket live panel. 100 in-person attendees plus 2,000+ livestream viewers for the first event in a three-part series.

View event →
Airtable Instagram
Social + Brand Jan 2019

@airtable on Instagram — Launch & Growth

Launched Airtable's Instagram presence from zero to 3,000 organic followers in 3 months. Used Stories and Highlights to showcase culture for prospects.

View profile →
Contrary Fellowship
Program Leadership Oct 2021

Contrary Fellowship Program

Led the Fellowship for builders tinkering toward category-defining companies — an early-stage community and talent initiative.

Learn more →
Tools Tech and Talent Brand
Speaking + Content Jul 2020

Tools, Tech & Talent Brand — TBA Conference

Chronicled a session at the Talent Brand Alliance annual conference, within the employer branding and recruitment marketing space.

Read more →
Samsara Dev Spotlight
Internal Comms Jan 2020

Samsara Dev Spotlights Series

Edited and shepherded a series of employee stories focused on how developers found Samsara and what they're building — in their own words.

Read more →
Airtable New Year Goals
Content Dec 2018

Airtable Lifestyle Content Series

Three-part series bringing casual users high-quality templates, built on a tentpole calendar co-created with an external PR agency.

Read more →
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References

Danielle has an unwavering commitment to excellence; she creates and innovates in ambiguity. Her expertise was integral for a scaling company moving towards a remote, global culture. Danielle would be a value-add to any organization seeking to achieve notable brand success.

Stephanie Baysinger
Director of Recruiting Operations — Marqeta

Danielle is an incredible storyteller who demonstrates a strong affinity for 'the customer.' She has a keen sense of empathy and creates thoughtful strategies to engage them. She is results-driven and strives to make an impact in her work. Managing her was a delight.

Asma Stephan
Head of Content Marketing — Samsara

Danielle is fearless, curious, kind, and resilient. Expect great things. She is an excellent project manager, a keen designer, creative event planner, and relentless when it comes to tracking dollars and cents.

Alana Anderson
Senior Community Director — WeWork

Regardless of the role, Danielle is always reliable, efficient, and detail oriented. She goes above and beyond every single day and often volunteers to work additional hours to ensure we meet deadlines.

Megan Johnson
Director — Carolina Union Marketing & Design

Danielle's unique combination of marketing acumen and graphic design skills made her a valuable asset to our team.

Pamela Becker
VP Communications — ironSource

There is truly nothing Danielle cannot do — she is the definition of "jack of all trades," from producing professional and enticing content to remodeling an entire website on her own.

Gili Lichtman
Co-founder & VP Marketing — FairFly
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Let's Work Together

Looking for an internal events producer who brings creative vision, operational rigor, and genuine heart? Let's talk.

frider.danielle@gmail.com